Wednesday, June 5, 2013
|Open the site and you're there - this is WineShoe decked out for a paired wine/cheese tasting.|
When I received an email from Nora Wiley with an RFP for a new website, the first question in my head is, "Where did she come up with "Wine Shoe"?
The Answer: someone in the City of Atlanta made a typo in her applications for a wine shoP. After a ton of red tape and still no correction, she decided to leave the name as is. WineShoe Atlanta was born.
WineShoe is a boutique wine store, wine classroom, and event facility in Castleberry Hill, on the ground floor of the Castleberry Point Lofts. Castleberry Hill was an industrial district in the 1920s and has been revitalized as the hippest, coolest, artistic sector of the city. Think Rent or La Boheme. Think Flashdance. Except these factories-converted-to-lofts are far more upscale.
Nora collects wine from "off the beaten path" vineyards all around the world and hosts tasting classes in the shop. Not only frequented by locals, it is a popular destination with downtown employees who work within walking distance and tourists soaking up the funky art-community atmosphere. Visitors from Georgia to as far away as New Zealand have booked her wine tasting classes weeks in advance.
WineShoe Atlanta is the kind of project website designers drool over. My only directive was "Be creative." WineShoeAtlanta.com has to reflect and portray the creative, artistic, and hip neighborhood where it resides.
The website is based on WordPress with a custom theme that goes beyond the standard trap of giant rectangle color blocks and an obligatory generic slideshow. Nora has collected an impressive library of images from her professional photographer friends. Those images became the backgrounds of the site: there is no need for a photo gallery. The fun and finesse of WineShoe comes through on every page.
From a functional standpoint there were two critical elements. The site had to have an impressive mobile component. More than 15% of WineShoe's visitors are using a mobile device - a huge percentage, even factoring in the recent jump in tablet usage. Most sites in my repetoire average 5-7% mobile usage, even with mobile friendly features.
It is also easy to book WineShoe for private parties and corporate events.
|It takes less than a minute to securely register for a wine tasting class at WineShoe.|