Monday, August 5, 2013

Zoning Rewrite Hype-Free Zone: What does it really say?

The newly-revised zoning ordinances are easy to read.  Yet, so many have no idea what is in them.  Or worse - they do know and continue to distribute misinformation about both the words and intent.

The ratification process has started.  Both Community Council and Planning Commission have reviewed the rewrite and passed it with revisions noted in their minutes

Planning Commission Summary

Community Council Summary

Neither of these commissions, comprised of Dunwoody homeowners, objected to the standards in the proposed code regarding the restructured regulations for home occupations.  Not even with an edit.  So out of the blue, we have the usual objections and concerns in spite of the Sounding Board's and consultants' attempts to write an ordinance that will codify the best practices that home business owners employ to maintain their community "feel", and limit or prohibit practices that could lead to the degradation of the community's quality.

Here's what the ordinance actually says.  Commentary in red for clarification of some of the worst misinformation.

27-10.30 Home Occupations
27-10.30-A. Purpose
The home occupation regulations of this section are intended to allow Dunwoody
residents to engage in customary home-based work activities, while also helping to
ensure that neighboring residents are not subjected to adverse operational and land
use impacts (e.g., excessive noise or traffic or public safety hazards) that are not typical of residential neighborhoods.
27-10.30-B. Type A and Type B Home Occupations
Two types of home occupations are defined and regulated under this section: Type A
and Type B.
1. Type A Home Occupations
Type A home occupations are those in which household residents use their home
as a place of work, with no employees, customers or clients coming to the site.
Typical examples include telecommuting office workers, writers, consultants,
artists and crafts people.
2. Type B Home Occupations
Type B home occupation are those in which household residents use their home
as a place of work and either one non-resident employee or customers come to
the site. Typical examples include tutors, teachers, photographers and licensed
therapists or counselors.
27-10.30-C. Exemptions
1. Personal Care Homes
Personal care homes are not regulated as home occupations and are exempt
from the home occupation regulations of this section. Personal care homes are
allowed as indicated in the use tables of Sec. 27-4.20 and Sec. 27-5.20. Supplemental regulations applicable to some personal care homes can be found in Sec.
27-9.150
2. Day Care
Day care uses are not regulated as home occupations and are exempt from the
home occupation regulations of this section. Day care uses are allowed as indicated in the use tables of Sec. 27-4.20 and Sec. 27-5.20. Supplemental regulations applicable to some day care uses can be found in Sec. 27-9.70.
Federal law prohibits the outright banning of home-based daycare as long as all required licenses are obtained.
3. Bed and Breakfast
Bed and breakfasts are not regulated as home occupations and are exempt from
the home occupation regulations of this section. Bed and breakfasts are allowed
as indicated in the use tables of Sec. 27-4.20 and Sec. 27-5.20. Supplemental
regulations applicable to bed and breakfasts can be found in Sec. 27-9.30.
27-10.30-D. Prohibited Home Occupations
The following uses are expressly prohibited as home occupations:
1. any type of assembly, cleaning, maintenance or repair of vehicles or equipment
with internal combustion engines or of large appliances (such as washing machines, clothes dryers or refrigerators);
2. dispatch centers or other businesses where employees come to the site and are
dispatched to other locations;
3. equipment or supply rental businesses;
4. taxi, limo, van or bus services;
5. tow truck services;
6. taxidermists;
7. restaurants;
tattoo, piercing;
fortune telling or psychic services
(These were redacted for duplication.  One of the most frequent misstatements is that "anyone can open a massage parlor or such as long as they have only one customer at a time.  Not true - any type of establishment that is banned from residential zoning districts is also banned as a home based business.  The code does not allow for adult entertainment, fortune telling, medical services, etc.)
8. funeral or interment services;
9. animal care, grooming or boarding businesses; and
10. any use involving the use or storage of vehicles, products, parts, machinery or
similar materials or equipment outside of a completely enclosed building.
Bottom line, engaging in any of the above occupations from home, or anything that is prohibited in a residential zoning district, is an automatic code violation when a complaint is filed and penalties get levied.  
10.30-E. Where Allowed
1. Type A Home Occupations
Type A home occupations are permitted as of right as an accessory use to a principal use in the household living use category. Type A home occupations are subject to the general regulations of Sec. 27-10.30-F and all other applicable regulations of this section. More than one Type A home occupation is allowed as an accessory activity.
One more:  the business owner has to be living in the home as their residence.  For the record, I advocated that only home OWNERS should be allowed to be home business owners.  Apparently, that is not legally permissible.  Anyone allowing a home they own but do not live in as an outlet for their own business is in violation and code enforcement can penalize them as soon as a complaint is filed and confirmed.
2. Type B Home Occupations
Type B home occupations may be approved as an accessory use to a principal
use in the household living use category only as expressly stated in Sec. 27-10.30-
G. Type B home occupations are subject to the general regulations of Sec. 27-
10.30-F, the supplemental regulations of Sec. 27-10.30-G and all other applicable
regulations of this section. Multiple Type B home occupations are prohibited as
an accessory use to a household living use, and a Type A home occupation may
not be conducted with a Type B home occupation.
Limits the amount of activity around the home in question.  Will some try to have multiple businesses anyway?  Probably.  But if a complaint gets filed with evidence, this is the standard that gets applied.
27-10.30-F. General Regulations
All Type A and Type B home occupations are subject to the following general regulations.
1. Home occupations must be accessory and secondary to the use of a dwelling
unit for residential purposes. They may not change the character of the residential building they occupy or adversely affect the character of the surrounding 
neighborhood.
(Emphases added.  The whole point is to define what activities are detrimental to a neighborhood and which are not.  The proposal that home occupations will inherently negatively impact a community is void.  The consideration has already been addressed.  )
Home occupations may not, for example, produce light, noise,
vibration, odor, parking demand, or traffic impacts to that are not typical of a
residential neighborhood in Dunwoody. Home occupations must be operated so
as not to create or cause a nuisance.
(Again, the point is to avoid nuisance behaviour.  One of the great fears that gets repeated often is that even with a limit of one customer at a time, having many customers back-to-back would nullify the neighborhood protections.  Not so.  If that many cars are using a business, then an aggrieved party may snap a picture or video and identify both a noise, pollution and general "nuisance" violation to code enforcement.)
2. Any tools or equipment used as part of a home occupation must be operated in
a manner or sound-proofed so as not to be audible beyond the lot lines of the
subject property.
(see above)
3. External structural alterations or site improvements that change the residential
character of the lot upon which a home occupation is located are prohibited.
Examples of such prohibited alterations include construction of parking lots, the
addition of commercial-like exterior lighting or the addition of a separate building entrance that is visible from abutting streets.
(Prevents converting homes and lawns to store fronts with parking lots.  Again, mitigates the action that fuels most fears in this regard.)
4. Signs that directly or indirectly, name, advertise, or call attention to a business,
product, service or other commercial activity occurring on the subject property
are prohibited.
(Signs for contractors or anything else are permitted, just not for an occupation on the premises.)
5. Home occupations and all related activities, including storage (other than the
lawful parking or storage of vehicles), must be conducted entirely within the
dwelling unit.
The area devoted to the conduct of all home occupations present on the property is limited to 25% of the dwelling unit’s floor area or 500 square feet, whichever is less.
7. No window display or other public display of any material or merchandise is allowed.
(See above #4)
8. The use or storage of hazardous substances is prohibited, except at the “consumer commodity” level, as that term is defined in 49 C.F.R. Sec. 171.8.
9. Only passenger automobiles, passenger vans and passenger trucks may be used
in the conduct of a home occupation. No other types of vehicles may be parked
or stored on the premises.
(Even if it's just a take-home car from a non-home-occupation, it has to be a passenger vehicle or don't park it in the driveway.  Allows for bumper stickers, decals, and even car wraps on private vehicles used for more than just business, but does not permit a commercial parking lot.)
10. The provisions of paragraph 9 (above) are not intended to prohibit deliveries and
pickups by common carrier delivery vehicles (e.g., postal service, united parcel
service, FedEx, et al.) of the type typically used in residential neighborhoods.
27-10.30-G. Supplemental Regulations for Type B Home Occupations
Type B home occupations are subject to the following regulations in addition to the
general regulations of Sec. 27-10.30-F.
1. Customers or clients may visit the site only from 8 a.m. to 8 p.m. No more than
2 clients or customers may be present at any one time, except that up to 3 students may be present at one time in a teaching-related home occupation (e.g.,
tutor or music/dance instructor).
(The thought behind this was two occupants of one car visiting at one time.  Addresses concerns about increased traffic.  Also addresses concerns about the hours of operation and sets limits commensurate with limits on residential contractors, landscapers, and others commonly used in residential neighborhoods.)
2. One nonresident employee is allowed with a Type B home occupation if no customers come to the site at any time. Home occupations that have clients, customers or students coming to the site at any time may not have nonresident
employees. For the purpose of this provision, the term “nonresident employee”
includes an employee, business partner, co-owner or any other person affiliated
with the home occupation, who does not live at the site, but who visits the site
as part of the home occupation.
(again, intended to address traffic questions)
3. No stock in trade may be displayed or kept for sale on the premises and no onpremise sales may be conducted.
(Apparently, city hall has removed specialty parties like Pampered Chef and Southern Living at Home are not considered "home businesses" so this section does not apply to that segment.)
4. Teaching-related home occupations are permitted as of right.subject to the administrative permit procedures. All other Type B home occupations are subject
to approval of an special land use permit administrative permit in accordance
with Article 23.
accessory use, but the general regulations of Sec. 27-10.30-F apply to the combined home occupation uses.
(For the record, I advocated in Sounding Board for all owners with customer contact to be permitted, including tutors.  However, this population is the least compliant of all business owners in Dunwoody.  To make matters more complex, most Dunwoody residents, even those vehemently opposed to acknowledging that home business owners may operate without a negative impact, have supported home-based instruction,, as well as other home businesses in some way at some time.  This includes City Council members, committee and commission members, and board members of both DHA and DNCA.  And county employees.)

As much as I would like to speak to these thoughts in City Council tonight, I have a previous engagement.  I am working.  At home.  With my husband as a business consultant.  Administering various tasks. Writing proposals. Taking care of my customers.  Same as most home business owners.  Which is why you don't hear them speak up that often.  They're minding their own business, making a living, and maintaining their property so they are contributing positively to their communities.

Saturday, July 27, 2013

Google search engine changes. Again.

Catching up on the news in actual work:

Google is modifying their search algorithms.  Again.

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.
The new guideline examples that were added to this document include:
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
  • Links with optimized anchor text in articles or press releases distributed on other sites.
The comments in this article are the best insights to the latest machinations.  Online press releases have been used as a "white hat" solution for more then 10 years to build links to websites and thus, improve page rank.  Some will allow keywords to be made into links - but as usual, too much of a good thing raises red flags at Google:  too many keywords in one article linked to the same website = spam.

Read the comments:  Google's attempts to force hand-crafted content and links may backfire and even the best-crafted, most well-intentioned content writing may end up in the abyss as collateral damage.  Clearly, the struggle isn't over and both Bing and Yahoo are emerging as major players.

Your best bet:  diversify your advertising.  Search engine results are still critical to a website's visibility but the most successful enterprises use everything from radio and TV to billboards (large and small), coupon offers (Groupon, etc) and real-life in-person promotions.  Make sure you have a QR or similar code to get visitors to your site via the exploding mobile use market.


Tuesday, July 23, 2013

UPDATED Now it's a race (three, actually)

From Reporter Newspapers:


Calling themselves the “clean sweep candidates,” three long-time Dunwoody residents declared their intention to run for seats on Dunwoody City Council.
Jim Riticher, Henly Shelton and Sam Eads said they plan to run as a slate of candidates. Riticher said he plans to run in District 2. Shelton said he will run in District 1 and Eads said he will file for election in District 3.

What makes these new entries interesting is that this is the first time an "official" self-proclaimed slate has run for city office.  In our first elections, the people who ran (or were asked to take an office) were already heavily involved in the formation of the city and had the background and tools readily available to step into their new roles as a startup.  It wasn't a surprise that they knew each other and had some history working together to some extent, especially since 46K is still considered a "small town".  You can't help but run across someone you know in politics or business.

Now that Dunwoody is better established and has some history behind it, the pool of candidates and approach to campaigns and offices is evolving.  There had to be some planning that went in to this to find candidates who qualified for each of the three districts and were like-thinking enough to run as a group.  These three gentlemen claim they are not involved in any of the major established organizations or recently-aggregated advocacy groups in Dunwoody, so time will tell what their connections really are.  

And with as many news outlets, mailing lists, and bloggers out there, we *will* find out, guys....  if there's anything in the closet, clean it out now.  Don't forget to behave yourselves.  Contenders who seem to be publicly getting involved with the city for the very first time will have every move under scrutiny and a moment's indiscretion can derail your plans.  Ask Ellen Fix if you doubt it.

First question asked by any interviewer is going to be:  what have you done as part of Dunwoody before now?  Which leads into qualifications for office, etc.  And if they are distancing themselves from the Chamber, from the DHA and other groups, how are they going to work with these and other advocacy groups if they are elected?

The current candidate list for November 2013  (Post a comment if there's a Facebook link I couldn't find)

District 1 (West)
Denny Shortal
Henly Shelton (individual FB profile)

District 2 (Central)
Jim Riticher
(Blog created with Riticher's name above, can't tell if it's real or a spoof)
Then we have this little gem.  Given the neighborhood I live in and what it looks like on October 31, as well as my past history of frequenting sci fi and comic cons, I'm not going to pass judgement on costumes in public.


District 3 (East)