Monday, February 18, 2013

Small Businesses Get Another Social Media Setback

You have your Twitter account.  You're using Tweetdeck or something like it to auto-post your tweets to Facebook, LinkedIn, and so on.  You can promote yourself and your business as far and wide as your ambition can go.

Then you see this in the news:

From Social Media Today:

Will New Twitter Filter Hurt Small Businesses?

"...Twitter’s streaming API will be able to rank which tweets are most important and how high they will be placed in the feed for developers. Though Roomann-Kurrik doesn’t explain how each tweet will be judged and ranked, big businesses with a large following and a high frequency of engagement will probably take over these top spots. For a company that founded itself on the notion that anyone should be able to share short, intimate, important thoughts or anecdotes, this change could leave some Twitter users feeling worthless, especially small businesses.

The new filter integration undermines the possibility to market to an endless pool of consumers, which was an action Twitter originally promoted. There’s no doubt that Twitter wants to make money, and understandably so, but this is going to hurt a lot of small businesses and possibly discourage individual users from using the site."


I intend to keep a very close eye on these developments for all of my clients who benefit from Twitter as an up-to-the-minute news and PR distribution outlet.

Like I said in an earlier post, if you're going to engage in social media for your PR efforts, be ready to change on short notice.  That includes being ready to abandon ship if a previously useful outlet becomes unprofitable.

Sunday, February 17, 2013

INTRODUCING: 2013 State of the City Address

This is an unusual project for SDOC:  there was almost no screen media involved!

There have been times in the past that I have created a website, then formatted the graphics so they could be applied to printed materials.  This one is all print.

Edie gave me a call late last year and asked for some samples of how I would create invitations and signage for State of the City.  As always, the branding style guide standards had to be included and followed.  The result is shown in the invitation to the left and has been scaled up to include all of the directional signs and welcome signage at the entrance.

I got the inspiration for this look from (don't laugh....) invitations to Queen Elizabeth II's garden party at Buckingham Palace.  When it comes to print, it's OK to scale down - small, understated graphics make the greatest, most positive, upscale impression.  Dunwoody's branding graphics are already bold and modern.  So simplicity and subtlety is the key to making them appealing on a keynote event.

State of the City is not "invitation only".  The point of this event is to throw open the doors for all of Dunwoody's residents.  Come on in, have a drink, have nosh, visit with other residents and hear how Mike is going to set the tone for 2013!


Friday, February 15, 2013

2013 Taste of Dunwoody

Two words:

SOLD.   OUT.

You have to get your tickets early for this event anymore.  Part of SDOC's sponsorship is a pair of tickets so if you are a business owner in town, you may want to sponsor next year and your admittance is a done deal.

The AHA Connection has created a "trading post" if you are looking to buy or sell Taste of Dunwoody tickets.  Try your luck here.

I'm glad to help support CHOA as a sponsor again this year.  I've posted before how I worked in pediatric oncology and how I saw first hand how this type of events benefits patients and their families.  As mom of 3 active kids, it's even more personal.  Between my eldest with a nut allergy to be monitored, my son (youngest) having been diagnosed with sensory integration problems requiring OT and speech therapy, and a middle daughter who is just bound and determined to bump herself as much as she can playing on the playground at preschool, our family are now officially "frequent flyers" at Scottish Rite.   No matter what happens we're confident that the kids will always be OK because the pros at CHOA are there for advice, support and - when necessary - treatment.

If you got your tickets in advance, see you there tonight!

(BTW, I LOVE Yacht Rock Revue!)

Sunday, February 10, 2013

Zoning - The Forest and the Trees

The DHA is going to hear a number of presentations tonight.  One is from Steve Dush re:  the zoning code rewrite.  Another is from Tom Taylor and Fran Millar on legislation for 2013.

Everyone's hackles go up when talk begins about the Zoning Rewrite.  Even on John's blog, he zeroed in on home businesses (not the actual ordinance, just an excerpt from the last public presentation) and ignored everything else.  Then there's arguments about bicycle accommodations.  Then there's backyard farming.  Then there's street-legal golf carts.  Then there's infill redevelopment.

All of these topics are important because it defines diverse activity that is already happening, but there have been no workable boundaries set so that our evolving community can function without stepping over each
other.  Or squabbling over the idea that someone's lifestyle is somehow different.

It's ironic that these individual foci have taken center stage in the zoning rewrite, and there has been NO attention paid whatsoever to the zoning topics that will affect each and every one of the 46K+ residents of this city.

The residential zoning regs have new elements that most take for granted.  How many of you own a boat?  Or Jetskis?  Or an RV or camper?  Or just stash your stuff in a shed you pick up at Home Depot?  How many of you have a large, extended family with numerous cars?  How many live with people you're not related to?  (That includes LGBT couples too, gang.)  How many of you have gardening equipment?    Rototillers?  Or even just a riding lawn mower to save time?  I'll bet you didn't even think of how you keep your property because you don't get complaints from the neighbors, right?

Think again.

These new regulations were composed with YOU in mind.  Forget about "commercial use" or "occupations" or "agricultural" or other niche interests.   These zoning regulations are going to dictate to you how you may keep your own personal possessions on your own personal property.  Every citizen of this community is going to be affected by these updated regs, at some point in your lifetime in Dunwoody.

From the "super module" released in January:

"Household means  a group of individuals related by blood, marriage, adoption, guardianship or 
other custodial relationship, or not more than 4 persons not so related, living together in a dwelling unit as a single housekeeping unit under a common housekeeping management plan based on 
an intentionally structured relationship providing organization and stability."

You've just been informed how you may set up your household and with whom you may live.  Say you're the Brady Bunch:  Mom, Dad, six kids, a dog, and a live-in employee.  Alice would not be allowed to live in the maid's quarters, because she is unrelated to more than 4 people in the house.  Alice would not be permitted her own apartment (w/ kitchen, etc) within the house either because only relatives may live in "in law" apartments in a single-family home.


"The parking and outdoor storage of trailers, recreational vehicles, travel trailers, campers, pickup coaches, motorized homes, boat trailers, boats and similar vehicles and equipment is prohibited in street yards and within 20 feet of the rear lot line"

I can think of three homes right off the bat who are going to have to rethink how they store their personal property.  Remember, none of this is the dreaded "commercial" use and there are homeowners who store their property happily at the moment without meeting these regulations.  To make matters worse, there are no storage facilities inside city limits that rent parking spaces.  Closest ones are in Doraville and Sandy Springs.

So you want to use PODS or a similar service to store your stuff off-property, or move from one house to another.  Can you tell which storage company meets these regulations?

"The community development director is authorized to approve the use of portable 
storage containers as a temporary use in any zoning district."

So to get a PODS to your house to get your stuff out of view, you need a permit.  Who's going to think of that when calling the company?

"Temporary portable storage containers may not exceed 8.5 feet in height or 
more than 260 square feet in area."

If you need more storage space than this, you're hosed.


Temporary portable storage containers may not be located in the public rightof-way or obstruct intersection visibility.
                                                           
Need your driveway clear while you use a PODS to move your stuff?  Bummer!


Temporary portable storage containers may not be located in side setbacks or side yards. Temporary portable storage containers may not be located in a street yard unless located on a driveway or other paved surface.

Double bummer if you have a small lot.  Or a hilly one.

Rail cars, semi-trailers or similar equipment may not be used for temporary (or permanent) storage.

Hey, guy on Tilly Mill road next to the "J" - this was written for you!

Signs on temporary portable storage containers must comply with all applicable city sign regulations

Show of hands, who is going to read the city sign code to PODS or other storage company to see if the paint on the storage containers matches the code?



So while we have to keep smaller subsections of our community in mind when crafting a zoning document, let's not overlook the basic regulations that will eventually dictate the lives of every citizen, regardless of what district they live in, regardless of what kind of home in what subdivision.  Forgetting the basics of zoning residential districts is like tripping over a $100 bill to pick up a quarter.  And it will lead to more upset red-shirts clammoring for their rights down the line.


Tom and Fran would do well to focus their legislative comments tonight on ways to extricate Dunwoody from the ever-failing DeKalb School System.  Whenever DCSS' credibility hits bottom, they start digging.  Eugene Walker should be in China by now.  We can argue and fuss and conspire and ruminate about all of the zoning in the world.  But all of that effort will be worth a hill of poop in the dog park if Dunwoody's schools are associated with a system that is all but designed to fail.

If we're going to preserve (I prefer "conserve"...) our community for future generations to enjoy and live in, let's make sure the foundations and basics of the zoning code and other legal structures are truly livable.  Worry less about the "occupations" and the "livestock"; worry more about the actual residential rules.

We haven't even gotten to the residentially-zoned stream buffers yet.

Friday, February 1, 2013

Who Wants Their Own Reality Show?

I just received this request and I'm passing it on.  There has to be at least one business owner in Dunwoody whose daily business life would make for interesting TV.


We are Leopard Films USA, a major US television production company that produces family friendly shows like House Hunters International for HGTV, as well as series on A&E, Discovery, Food Network amongst many other major TV Networks.

There are NO COSTS to any businesses to participate in this opportunity and participation could only lead to national PUBLICITY for their businesses to benefit their families and your local economy.

As you know, there certainly are lackluster reality TV series on the air today, but Leopard Films prides itself with producing only the highest quality, family friendly TV-series that always benefit any business and community involved.

All the best,

Harlan Freedman
West Coast Head of Development
Leopard Films USA
1415 N. Cahuenga Blvd., Los Angeles, CA 90028
323-424-7300

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Put your business on a national TV series!

Leopard Films USA (www.leopardfilmsusa.com), a major U.S. production company with docu-series on TV networks including A&E, Food, Discovery, History, Travel, and HGTV is searching for businesses that are right for their own TV series that meet at least ONE of the following criteria:

1.  Businesses that have interesting characters working there.
OR
2.  Businesses with a unique product/service or are the best at what they do.
OR
3.  Businesses that are family run (3 or more family members)

If you know of such a business, please email us TODAY to begin the FREE and easy process to determine if your or someone you know, business, should have your own TV series!

Email us today at DevelopmentLA@LeopardFilms.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Thursday, January 24, 2013

Zoning Sounding Board Confidential

As of last night the zoning code rewrite drafting is about 3/4 done.  Last module is going to involve the stream buffers and related issues.

When the Sounding Board was first assembled, Steve Dush cautioned all of us that discussions would be heated and there was a potential for them to get out of control.

That never happened.  We each had areas of concern and expertise, but no fights broke out.  There were no "hijacked" meetings.  Once we got to know each other in the context of the Board and its goals, once we were sure that none of our perspectives would be dismissed or censored, we came together as a group and looked for ways that all of the diverse interests of Dunwoody's many communities could be accommodated. That is, we recognized that not all districts or subdivisions, or businesses were alike.  One size fits all wasn't going to happen.  We strove to watch a code develop that would accommodate ever-diversifying interests through the next two decades of the 21st century.

We hashed through all kinds of interests.  Some of which I believe will become anachronisms in 20 years when the zoning code has to be reviewed again.  There were all sorts of groups looking to have their interests codified.  There were sloppy displays of Gluteus smoochium to the Atlanta Regional Commission. There were activities and interests I couldn't imagine myself involved with in a million years.  There were major conflicts that needed fine lines drawn.  When last night's meeting rolled around, the Sounding Board members present and reps from the City and the consultants were sitting around, agreeing with each other (!) that the current draft was comprehensive, consistent, accommodating of various interests when able and most of all, fair to the entire city,  not just one segment of it.

There are going to be individual cases to be worked out one at a time.  But the framework is in place.

The most interesting thing I learned was that it is not necessary to personally endorse an activity or perspective to accommodate it in the code.  That epiphany broke down a lot of barriers.  There were some requests and recommendations that I thought were ridiculous.  But determining their place in the code wasn't about what I thought personally.  It was about making room for as many as possible.

City staff and council members have sat in on these sessions at various times, usually without comment.  Last night Denny Shortal visited and offered his personal advice to the team.  (Unfortunately, he did so in the bottom of the 6th out of nine innings, bless his heart.)  Denny's advice was (paraphrased) to base our decisions of what the code should read based on what we would like to live next to personally.

Denny is wrong and last night's advice was bad for Dunwoody.  Here is why:

When peoples' only perception of  "the city" begins and ends at their property lines, communication becomes impossible.  Cliques form that consider other taxpaying and homeowner citizens the "foe" that they must be "protected" against.  Any step in evolution, growth, improvement is met with suspicion and hostility.  Then you see groups of grumpy red shirted-citizens opposed to any change, whatever the reason.  The impact of any previous progress is diluted.  Focusing your attention on only what you, yourself,  "like" and "prefer" pits neighbors against each other and progress grinds to a halt.  Focusing on your own likes to the detriment of others who think differently is to write a zoning code based on fear, rather than reality.  I dont' know if Denny even realizes this is what he has done.

Speaking of basing code upon fear, my colleagues and others interested in this process love to inform me how home occupations are going to be a "hot button" issue.  I can't tell if they're dreading the conflict or thriving on it.  I supposed it depends on who's doing the talking.   The number of recorded complaints regarding home occupations is minuscule compared to the hundreds of home business owners in Dunwoody. No one believes for a minute that any homeowner should put up with egregious nuisances.  There are some little red lizards running around town trying to convince you that home business owners want the right to be a nuisance  That is a lie.

Every effort was put into writing the current code to accommodate the majority of home business owners who get along with their neighbors without causing the problems that are the source of the fear.  Past incidents of code violations by home business owners were examined and the code written to prohibit those practices.  At the same time, the punitive processes were removed.  If this code is passed, home business owners will be free to come forward and be permitted by the city to see one customer at a time, without hiding from a months-long process that drags out in the pages of the Crier.   Music teachers and other tutors can receive their pupils without their parents whispering nervously about being at someone's home.   Neighbors and others can file a complaint where necessary and leave the peaceful owners alone.  Peaceful home business owners don't need or deserve to be stigmatized by the few who cannot function in their neighborhoods.

Why has this process taken so long?  Because every time this discussion comes up, the first words out of every nay-sayer's mouth is "I'm afraid."  The previous code was written in the 1970s  and is only enforced because of someone's fear, not the reality of the wide variety of activities that take place in a 21st century home.  Home business owners were considered guilty of being a nuisance before proven innocent - and they could never be innocent.  The current code draft balances the needs of home business owners and other residents fairly, without a presumption of guilt on either side.

Read it for yourself at zoningdunwoody.com.  Nothing in this process or these documents has ever been a secret.

That's just one issue that is going to come up tonight.  (We'll see if I can get over my cold in enough time to attend.)  The accommodation of bicyclists, standards in the Village Overlay District, "mixed use" districts, are all going to be major.  There are advocates both for and against these accommodation, just like for home businesses.

What's going to happen tonight?  How many attendees will open their discussion on whatever issue concerns them with "We can't do that because I'm afraid"?  How many will look beyond their own property lines and accept the different homes that make up Dunwoody and find common ground?  Or at the very least build a fair fence between them?

Take my advice - let the Angel destroy the lizard.  It's liberating to let go of the fear of the "different".  I did it myself.  The entire Sounding Board did.  It's OK to let everyone be happy citizens in their own way.



Wednesday, January 23, 2013

The Great Divorce

C. S. Lewis is most famous for the "Chronicles of Narnia" series of books, starting with "The Lion, the Witch and the Wardrobe."  However he wrote several other novels based on Christian theological themes.

One of his lesser-known is "The Great Divorce".  It was originally written as a serial in a UK newspaper in the mid 1940s, then published as a book, adapted as a play, and there are rumors of a film adaptation in the near future.

Like his other novels, "Divorce" is a fantasy.  The story opens with a group of people waiting at a bus stop.  Not just any bus stop.  This one is in Hell.  The people are waiting for a bus ride to Heaven.

The group is a bunch of grumbling malcontents who are not capable of being happy.  Of course, you wouldn't expect anyone to be happy in Hell.  Their bus reaches its destination.  The opening chapters describe a green paradise of eternal cool summer morning.  The residents are bright white figures.  However the bus riders are oily ghosts who are so insubstantial, even the blades of grass pierce their feet.

They escape Hell.  They arrive in Heaven.  Others urge them to stay and enjoy eternity.

They hate it!

How could anyone hate Heaven?  The answers came in the stories of each of the "ghosts" as they explored and interacted with others they knew on Earth and died like them, but went to Heaven instead.  The "diverse" bus company included an apostate pastor, a bitter conspiracy theorist/pessimist, a vain old woman obsessed with her appearance, and several self-possessed drama-queens who never realized how miserable they made their families.  They were each so wrapped up in themselves that Heaven was a miserable place and most of them returned to Hell.

Only one of the ghosts from Hell manages to stay:
______________________________________

I saw coming towards us a Ghost who carried something on his shoulder.  Like all the Ghosts, he was unsubstantial....What sat on his shoulder was a little red lizard, and it was twitching its tail like a whip and whispering things in his ear.  As we caught sight of him he turned his head to the reptile with a snarl of impatience....It wagged its tail and continued to whisper to him.  He ceased snarling, and presently began to smile.  Then he turned and started to limp westward, away from the Mountains.

"Off so soon?" said a voice.

The speaker was more or less human in shape but larger ahn a man and so bright that I could hardly look at him.  His presence smote on my eyes and on my body too like the morning sun at the beginning of a tyrannous summer day.

"Yes, I'm off," said the Ghost.  "Thanks for all your hospitality.  But it's no good, you see.  I told this little chap...that he'd have to be quiet if he came - which he insisted on doing.  Of course hsit stuff won't do here:  I realise that.  But he won't stop.  I shall just have to go home."

"Would you like me to make him quiet?" said the flaming Spirit - an angel, as I now understood.

"Of course I would," said the Ghost.

"Then I will kill him, "said the Angel, taking a step forward.

"Oh - ah - look out!  You're burning me.  Keep away," said teh Ghost, retreating.

"Don't you want him killed?"

"You didn't say anything about killing him at first.  I hardly meant to bother you with anything so drastic as that."

"It's the only way," said the Angel, whose burning hands were now very close to the lizard.  "Shall I kill it?"

..."Honestly,  I don't think there's the slightest necessity for that.  I'm sure I shall be able to keep it in order now.  I think the gradual process would be far better than killing it."

"The gradual process is of no use at all."

"Get back!  You're burning me.  How can I tell you to kill it?  You'd kill me if you did."

"It is not so....I never said it wouldn't hurt you.  I said it wouldn't kill you."

"If you wanted to help me, why didn't you kill the damned thing without asking me - before I knew?  It would be all over by now if you had."

"I cannot kill it against your will.  It is impossible.  Have I your permission?"

Then the Lizard began chattering to the Ghost so loud that even I could hear what it was saying.

"Be careful," it said.  "He can do what he says.  He can kill me.  One fatal word from you and he will!  Then you'll be without me for ever and ever.  It's not natural.  How could you live?  You'd be only a sort of ghost, not a real man as you are now.  He doesn't understand.  He's only a cold, bloodless abstract thing....I admit I've sometimes gone too far in the past, but I promise I won't do it again.  I'll give you nothing but really nice dreams...."

"Have I your permission?" said the Angel to the Ghost.

... "Damn and blast you!  Go on can't you?  Get it over.  Do whatever you like," bellowed the Ghost:  but ended whimpering, "God help me."
__________________________________________

And with that, the Angel destroyed the Demon whispering in the soul's ear.  The former Ghost became a saint and Heaven rejoiced as he entered.

The difference between the Ghost who stayed in Heaven and the rest that returned to Hell was that the one who stayed chose to stop listening to his fears being reinforced in his head.  Everyone else couldn't see beyond themselves.  Their fears and their misery were so familiar and so comfortable that it was a horror to release them - even if it meant eternal joy.
------------------------------------------------------------

In any community, including ours, there are a lot of little demonic lizards, sitting on a lot of shoulders, whispering in a lot of ears, reinforcing the comfortable fears that make even neighbors distrust each other.  To be happy, you have to choose to kill the fear.

Friday, January 18, 2013

AT&T Email and Outlook - It's not you, it's them

If your ISP is AT&T in any way, shape, or form (including Uverse) and you're getting error messages when you connect via Outlook, it's not you.  Don't waste your time uninstalling and reinstalling your entire MS Office suite.

AT&T email servers had a hacking incident recently and every geek on deck is twiddling knobs to close the new vulnerability.

Of course, that means someone twiddles the wrong knob and FUBARs authentication with 3rd-party email programs.

Use your webmail or smartphone-based mail client for a while.  Calling AT&T doesn't usually help, they just deny changing anything on their end.  Security, ya know.

I'm in this boat as well.  I'm handling all mail on my phone.  If something is mission-critical, give me a call.

Thursday, January 17, 2013

State BOE Hearing will be webcast at 1 PM

The hearing for the DeKalb Board of Education will be webcast.  The state BOE will hear from DeKalb's BOE members before determining their fate.

Whether or not you have children, whether or not they live in your home, and whether or not they attend DeKalb public schools, this affects each of us.  Not just because of "home values" but because 64% of the property taxes we pay have funded the actions that brought us to this point.

The weather is a bear today so listen in online.

Viewing the webcast requires the RealPlayer plugin.  Download for free here.

1 PM  January 17
Be there or be square.

http://www.gadoe.org/External-Affairs-and-Policy/State-Board-of-Education/Pages/Live-Webcasts.aspx

Monday, January 14, 2013

Dunwoody Chamber on Business Radio X Monday Morning


Every month, the Dunwoody Chamber of Commerce is featured on Business Radio X, an Internet radio program dedicated to local business enterprises and entrepreneurs.

This month, one of the featured guests on a special edition of the High Velocity Radio show, dedicated to the Dunwoody Chamber is Dunwoody graphic designer and home business owner, Debbie Smith of DesignSeven.

If her name isn't familiar to you, her work is.  Not only has she designed a series of print graphics for the Dunwoody Chamber, (which I have had the great pleasure of adapting to the Chamber website) but she is also responsible for much of the art that you see distributed for the Sustainability Commission.  Debbie also created the new logo for the Dunwoody Nature Center, which is the cornerstone of their new branding and publicity campaigns.

Debbie is going to be talking with the host about doing business in Dunwoody and her involvement with the Chamber.

Listen in at 10 AM on Monday, Jan 14 live.  Or, check back to the Dunwoody Chamber site in a couple of weeks and a mobile-friendly file will be available for review.

Dunwoody business is not just business - it's our neighbors and our lives.  Get your neighbor's perspective this Tuesday.

UPDATE:  Debbie was a smashing success!  Access the recorded show here.
Debbie will be back in the future with a show dedicated to graphic design.

Monday, December 24, 2012

Merry Christmas

Merry Christmas from all of us at the "home office" of DWG to all of our visitors.

Adrienne, Pat Sr, Maggie, Michelle, Pat Jr.