Thursday, March 27, 2014

Create. Set. Go - Social Media Innovation by a Dunwoody Mom

Dunwoody is a city of entrepreneurs.   You can't walk around a corner without running into a home or strip-mall office with a locally grown business born from a Dunwoody resident's idea.  Kristalyn Mumaw is a Dunwoody mom like others who invented the next big idea to bring together other like-minded entrepreneurs and inventors to make the most of their concepts.

Kristalyn   and I kicked around this idea over coffee at Crema and I offered some technical tidbits and SEO pointers.  I couldn't be more proud of my friend, colleague and most of all - fellow Dunwoody Mom launching her enterprise on the world.

Social Sharing Site Create.Set.Go Launches with Unique Focus

Niche-Focused Website Catering to People with Ideas Delivers Focused Discussions

Atlanta, GA (March 27, 2014) – ---Former Silicon Valley marketing strategist, Kristalyn Mumaw, today unveiled, a collaborative community and discussion website. Create.Set.Go, a single-purpose social network, enables users to freely interact with each other to share, discover and engage in unique conversations around new ideas and areas of common interest.

Create.Set.Go’s topic-focused format provides unique opportunities for one-on-one and group discussions, feedback, and collaboration, as well as encouragement for users to broaden their collaborative circles, instead of relying on existing social circles or on geographic proximity. Initial topic categories include: Technology, Fitness, Apps, Music, Sports, Baby/Kids, Pets, Apparel/Accessories, Environmental, Entertainment, Art, Community Movement and much more.

“For example, say I thought it would be a great idea to make a dog collar that contains cooling gel to help keep dogs comfortable in hot weather. I can post my idea within Create.Set.Go’s pet topic section and open the discussion to others who share an interest in pet care. The richness of Create.Set.Go is the ability to discuss one’s idea with anyone from another pet owner, to a pet care specialist or even specialty product designers on the other side of the country.”

“We want to help people with ideas engage with each other around shared-interest discussions,” said Mumaw, Founder and Community Innovator. “By bringing people together, Create.Set.Go provides a social platform to bring new ideas to life, broaden relationships, and foster a culture of innovation.”

Unlike other social networking sites that serve up an array of disconnected content, Create.Set.Go’s topic-based format allows users to maximize their online productivity without disruptive off-topic commentary or intrusive advertising.

“One of the founding principles of Create.Set.Go was to create a community with a conscience,” states Garland Duvall, Co-Founder & Luminary. “Community users will find a reward indicator next to the comments section in the site. This feature will be active soon, allowing an idea poster to reward an idea commentator points for useful or productive feedback. These accumulated reward points can be converted to real-value rewards in the Create.Set.Go reward store in a future release.”

“We hope the reward system serves as a catalyst to creating a community focused on usefulness in their interactions,” continues Mr. Duvall. “As well, it is in place to establish Create.Set.Go as a community specifically designed to reward helpfulness and minimize bullying, an issue that plagues so many social sharing sites and apps these days.”

Create.Set.Go is the brain-child of Kristalyn Mumaw, Founder & Community Innovator. Joined by technical gurus, Garland Duvall, Co-Founder & Luminary and Tim Morris, Senior Luminary, the Atlanta-based team enjoys a shared mission of providing a focus to social sharing, facilitating interest-based collaboration and promoting responsible social networking.

“Seeing double-digit growth in the use of social networks during 2013 and similar growth projected for 2014, we strongly believe people with ideas need the creative and collaborative focus and options provided by Create.Set.Go,” says Ms. Mumaw.

Visit to start getting social around your ideas and interests. Registration is free.



For additional info, including interview requests and images, direct enquiries to:
Contact:           Kristalyn L Mumaw
Phone:             (678) 310-4522

Twitter:           @StrategyPeach

Sunday, March 23, 2014

So You Want to Go Back to Egypt....

From the AJC - New debate over Dunwoody cityhood

So you wanna go back to Egypt, where it's warm and secure.
Are you sorry you bought the one-way ticket when you thought you were sure?
You wanted to live in the Land of Promise, but now it's getting so hard.
Are you sorry you're out here in the desert, instead of your own backyard?

Eating leeks and onions by the Nile.
Ooh what breath, but dining out in style.
Ooh, my life's on the skids.
Give me the pyramids.

Well there's nothing to do but travel, and we sure travel a lot.
'Cause it's hard to keep your feet from moving when the sand gets so hot.
And in the morning it's manna hotcakes. We snack on manna all day.
And they sure had a winner last night for dinner, flaming manna soufflé.

Well we once complained for something new to munch.
The ground opened up and had some of us for lunch.
Ooh, such fire and smoke.
Can't God even take a joke…Huh?….(NO!)

So you wanna go back to Egypt, where old friends wait for you.
You can throw a big party and tell the whole gang, that what they said was all
And this Moses acts like a big-shot, who does he think he is.
It's true that God works lots of miracles, but Moses thinks they're all his.

Well I'm having so much trouble even now.
Why'd he get so mad about that cow, that golden cow.
Moses,he seems rather idle, he just sits around.
He just sits around and writes the Bible.

Oh, Moses, put down your pen.
What…Oh no, manna again?
Oh, manna waffles….
Manna burgers...
Manna bagels...
Fillet of manna...
Bamanna bread!

Lyrics © Universal Music Publishing Group
All kidding aside, gang...

Here are the key reasons for all of the conflicts exploding in Dunwoody

1)  Bad advice in the form of "when you make your decision about what should be in the zoning code, think about what you would want to live next to."  I blogged on this one some months ago during the Zoning Rewrite.   Dunwoody is not now and has never been one big homogenous group of people who all think the same things about all issues.  There has always been a broad diversity of thought that wasn't obvious when we were all huddled together in the same foxhole, fighting DeKalb County.  All of the organized groups and professional complainers are what you get when you encourage the populace to judge what's best for all of the city based on individual preferences.  How's that working out for you, Denny?  Not so great anymore, huh?

2)  There is no attempt at coexistence between any of these factions represented in the opinions flying around.  Further, city council from Day One has chosen to lead by deciding which "quality of life" standard is acceptable and which is not by personal fiat from their chairs.  Now you have widespread civil disobedience in addition to open warfare in council chambers.  If the populace is encouraged to think "I want the city to legislate my personal choice of life in my home and to hell with everyone else - they should be banned," what else do you expect to get but endless infighting.  In the future, I will be looking for leadership that encourages tolerance and coexistence between different lifestyles, even if they disagree with some personally.

There's always going to be someone looking for a reason to be unhappy.  You won't get 100% buy-in.  But you can reduce the conflict with good leadership.  Will we get a council that can, collectively, take this leap?  Time will tell.