Friday, February 26, 2016

Watch out, Thumbtack! LinkedIn is about to debut Profinder

About a year ago, TV commercials for a contractor-finding service entitled Thumbtack started popping up in our sitcoms.  Thumbtack was innovative (as compared to Yelp, Angie's List, or Kudzu) because it was more than just a directory with feedback from customers.  Thumbtack also offered an interactive marketplace where customers could be matched with willing contractors based on the type of work needed, location, and price range.

This week I was in a phone conference with some developers from LinkedIn who are rolling out their own service, Profinder.

Profinder works on a similar principle.  It is easier to use than the other directories because Profinder draws on your currently-available LinkedIn profile information.    Customers can submit their job information, price, etc, and professionals in that field can bid on their work.  Or, a customer can visit a LinkedIn member's Profinder page and request a bid for free.

Here's my Profinder page:  https://www.linkedin.com/pro/sdocpublishing




Profinder is currently live in San Francisco and New York.  SDOC was asked to test-drive the new service in Atlanta and chat with the developers as they fine-tune the user interface and features.  In my phone conference, the folks in charge say they will be expanding Profinder to the Atlanta area in about a month-ish.

If you're on LinkedIn, keep your eyes open for this new way for your enterprise to connect with customers.

Learn more now:  https://www.linkedin.com/profinder

3 comments:

Sun Sitting said...

This could dilute my brand message on LinkedIn if the Profinder services I provide as a consultant aren't related and aren't supported by my LinkedIn profile. How will those separate worlds be handled?

SDOC Publishing Internet Solutions said...

Sounds like a good question. I would direct it to TPTB (the powers that be) at LinkedIn.

I'm not one of the developers, I just talked with them about the new product.

SDOC Publishing Internet Solutions said...

ProFinder launched in Metro Atlanta this morning for web-based technology specialists. When your ProFinder dashboard is available, log in and you will see an option to "opt out" of the directory. That sounds like the solution you're looking for!