Tuesday, August 14, 2012

HGTV's "Elbow Room" is casting in Atlanta

I received this announcement via email from Johlt Productions.



Hi there,

HGTV's Elbow Room is casting in Atlanta!

Does your family sing karaoke? Do you play guitar? Have you always wanted a music room in your house?

Do you work from home? Could you use a home office?

Are you into woodworking? Would you like a home workshop?

Could you use a fitness room in your home?

If so, please fill out these questions and email them to: casting@johlt.com

1. We love pictures! Please make sure to send us pictures of: YOU and YOUR FAMILY, EXTERIOR OF HOME (front and back), and NUMEROUS PHOTOS OF THE PROBLEM AREA/ROOMS. **Please just attach the pictures, do not create a collage or presentation**
2. Name, phone numbers and occupations of home owners
3. Name/ages of all children
4. Address of property
5. Year house was built
6. How long have you lived there?
7. How have you outgrown your home? Please tell us in detail, tell us stories, give examples.
8. What do you love about your neighborhood?
9. What is your ideal renovation?
10. Do you have an area to expand in to? Or would this be an addition?
11. Why do you need our help?
12. How is your life hindered without this renovation?
13. How do you want the space to look/feel after the makeover?

Thank you for taking the time to fully explain your situation. We're excited to learn all that we can!

Elbow Room Casting
JOHLT Productions
casting@johlt.com

Wednesday, August 8, 2012

INTRODUCING: Lady Jane Custom Footwear, LLC


Today I am thrilled to announce the launch of an e-commerce site for Lady Jane Custom Footwear, LLC.  Lady Jane is a Dunwoody home-based business founded by Mary Jane Caldwell.  Mary Jane got sick of having to torture her feet to wear beautiful high heels.  So she started designing her own.

Lady Jane shoes are custom-made, one pair at a time at a facility in Austin, TX.  They are more comfortable and healthier for your feet than even the most celebrated luxury brands.  Mary Jane's shoes can be manufactured in a wide variety of fabrics and leathers, heel styles, and accessories.  This site is a comprehensive upgrade from her previous one.   You just select your size, material, width, and style and they are custom made for you.  Mary Jane and her staff manage the store from an administrative interface.  Select styles are available online and even more styles and options can be purchased through a private consultation, trunk show, or at Primera Podiatry.  Special requests can be handled via phone and/or direct consultation.

Lady Jane Custom Footwear is one of the latest in a growing number of brands that are born and bred in Dunwoody and market toward an upscale audience.  With the features, creativity, and competitive cost Lady Jane has all the potential in the world to be a distinct Dunwoody luxury brand promoted to the entire USA.

This project was very detail-oriented and a lot of work because of the e-commerce aspect but it's not often you can consult with your client about her website and try on dozens of shoes at the same time!  In fact when we were getting the project started and the paperwork signed, Mary Jane set me up with these little numbers in time for Taste of Dunwoody 2012.  I didn't have to sit down all night (until the alcohol went to my head.)

If you're keeping track, this model is a closed-toe variation of "Jacqueline" and the nubbly inset is a stretch leather that was available some years ago.  They are truly one of a kind and plenty comfy.

This site was customized using a content management system called ZenCart that was created specifically for e-commerce solutions.

A few words about e-commerce websites:

E-commerce (and in a similar matter, e-learning) are some of the most complex websites that an average small business can use.  To make the most of it, a business owner has to have a firm grip on their product, their sales approach, their customer base (current and projected) and how they intend to incorporate online selling into their overall business model and day-today operations.  Most business owners I know get intense "sticker shock" when they see the cost of an e-commerce solution.  However the price tag indicates the higher-than-average amount of work involved.  Any company that tries to sell you on the idea that you can throw together a unique, scalable storefront "in just a few clicks" is either lying through their teeth or delusional.

If you are planning to sell online, plan on discussing these questions with your web developer:

  • What do you sell?  To whom?  Do you have an established customer base?  Have you surveyed any of them to determine what your customers are looking for in an online experience?  Or even if they want one?  Or are you expanding your outreach to a new audience that is looking for online purchasing?
  • Which of your products are going to be sold online?  All of your inventory?  Just a selection?  Are your products priced by features?  Do your products have a variety of features that your customers choose from?
  • Do you already have a website host or do you need both a host and shopping cart?  (Some companies are selling e-commerce "software as a service" where you can buy your services all in one.  Magento, 3dCart and Intuit website are examples with different pros and cons to each.)
  • How will your customers pay online?  Do you need a 3rd-party payment provider (like PayPal, WorldPay, etc)?  Do you plan to process credit cards or similar payments through your website using your bank's service?  Have you compared the costs of each option?
  • If you are processing your own credit cards (and not using a service akin to PayPal) have you budgeted for SSL encryption?  SSL is the encryption standard that secures sensitive customer data against unauthorized access.  A green bar and padlock in the URL box of your browser indicates your site is secured for e-commerce.  These certificates can run anywhere from $80-ish (from GoDaddy) to the hundreds or thousands from VeriSign.
  • Does your shopping cart have to integrate with your business and financial management software?  For example, if you are using QuickBooks, your choice of shopping cart software and providers is going to be limited.  Those providers that do integrate with QuickBooks usually charge more for this feature.
  • Where do you ship your products to?  Contiguous 48 states?  All USA and territories?  Worldwide?  Do you know the tax rates that are applicable for each area of the country/world you are selling to?
  • What shipping service do you intend to use?  UPS, the US Postal Service and FedEx have the most popular software integration for shopping carts.
  • Does your online shopping cart need additional web pages for general information, or will it stand on its own?  
  • How are you managing your inventory?  Do you need to integrate online sales with in-person sales at a storefront?  Do your inperson sales take you to other locations like festivals?
  • Have you considered mobile/smartphone capabilities for both your customers as well as your store managment?
  • How do you see your business and sales growing in the next 5 years?  10?  Do you plan to add more products or varieties of current products?  More physical locations?  Employees?  Will your online store management require employee training?  Your developer has to find a solution that can be scaled to match your business growth and allows for ease of use by employees - or owners!
  • Who is going to manage the online store?  Fulfill the orders?  Have you budgeted for a contracted developer to manage the content and inventory system?  Do you already know how or can you learn the software involved?  Do your employees need to be trained?
There's more, but that will just get you started.  See what I mean about details and work involved?

Finally, I touched on this topic in the above bullet points but there is a wide variety of payment systems out there.  PayPal is the most popular in many ways because of its ease of use for even an individual and it's all-in-one standard pricing and security.  On the other side, banks that provide merchant accounts often sell a service called Authorize.net that links your (SSL-secured) store to your bank processing directly.  Depending upon your sales figures this can represent a major cost savings.

Whatever you decide for online payment processing, the one and only payment system I NEVER recommend is Google Checkout.  In terms of pricing, ease-of-use and software integration, Google is virtually identical to PayPal.  The major difference is your customer MUST have a Google account to check out of your store!  I don't know too many people that want to create a Google account to shop.  Google announced recently that they streamlined their data cross-referencing between Checkout, YouTube, Gmail, and search engine services.  For me (and for many customers) that's just a little too Big-Brother-ish.  If you need a simple out-of-the box payment solution, use PayPal for the same price and allow your customers to just buy-and-go.

Big powerful tools can provide big sales and big profits.  But they only work well if you put equally big business and logistics planning behind them.

Keep an eye on Lady Jane.  With her online store she's taking her merchandise nationwide and will be another luxury company putting Dunwoody, GA on the map.

Monday, August 6, 2012

"They Don't Think LIke Dunwoody"

What would it be like to live or work in a city and be told that you don't deserve your job or location because you "don't think like" everyone else?  Even if every issue has a spectrum of opinions and public comments?

I heard that chilling comment at the latest DHA meeting.

It bothered me because so many in Dunwoody come from somewhere else.  The northern part of Atlanta's metro  has grown because  of the influx of new citizens from elsewhere.

They didn't leave their ideas and opinions at city limits.  The last time I checked, I didn't see any thought requirements in any HOA bylaws, including the DHA.

Dunwoody is still young and the "growing pains" as we develop our identity as a city are bound to continue.  There's been an interesting mix of voices demanding that more citizens become involved in voting or whatever process is in the spotlight, and demands that only certain points of view be given serious consideration.

(Reference:  The Other Dunwoody - More Dunwoody Than You)

Cases in point:

"The City should hire Dunwoody companies first for all of our projects."  I'm all about supporting local businesses and keeping Dunwoody's money here.  I've been on this particular bandwagon myself in other posts.  The latest complaint about auslanders' input on Dunwoody was the recent signage proposal from KMA - based in Pennsylvania.  I wondered just which Dunwoody companies bid for projects and were rejected.  There's a list on the City's Purchasing Division page.

As far as I could tell, there were no bids from ANY Dunwoody or Dunwoody-owned companies!!  Not even one!!  I was shocked because with the number of sign companies in and around our town, surely someone must have submitted a bid!  (Ditto for IT companies, marketing companies, etc.  I checked ALL of the bid lists and RFPs that are available online. )  But there wasn't. There were bids from large companies based in Atlanta (including Sky, who created the city logo and did the first research on the "mood" of the city and how it saw itself).  There are others from around Georgia.  But not a single one from Dunwoody itself.

You can't hire a company if they don't submit a bid.   If Dunwoody companies don't want to bid for city services...   does that mean we can't hire anyone else?   Someone please correct me if I'm wrong but I Googled all the company names and not one had contact information in a Dunwoody zip code.

"The people hired to work at City Hall are not 'from Dunwoody' and that is a 'problem'."  

Does this complaint include our elected officials?  Because all of them (past and present) have resided in Dunwoody for far less time than those complaining about city hall employees.  No one at City Hall was born anywhere near Dunwoody.  (Again, corrections welcome, but I checked this before posting it.)  There were even suggestions that the Community Development director should not be in his position either.  Is there a litmus test to be applied for city hires?  Who will create and administer it?

Here's a real-life situation where "old" and "new" ideas can be symbiotic:
In a couple of my larger projects where I am one developer within a group (sorry, gang, can't go into details, these all have signed NDAs tied to them) I stand out from the other team members because a) I am the eldest and b) much of my skills are self-taught.  My team members are usually in their teens and twenties and  are the result of a computer-science curriculum.

Computer Science courses teach basic programming skills, but are often light on "real life" applications where those skills are used to solve problems for a customer, who is not a computer science major.  Students of these courses often get stuck in a "groupthink" mentality where lack of life experience is a hinderance.  They can't put themselves in their customers' shoes so to speak, and their skills can't solve the problem.  My role has often been to show these programmers the POV they're missing and use solutions that I created outside of the box.  (Because I've never been IN the box in the first place!)  Then the problem gets solved and the customer is happy.  In return, I learn the latest in computer programming from the latest classes without having to plunk down tuition or take time away from home, family, and work.

Is it just a little bit possible that self-proclaimed "real" Dunwoodians are too close to their problems to see the solution?  Is it also a little bit possible that "real" Dunwoodians are so wrapped up in their conflicts - signage, zoning, parks, whatever it is - that they can't step outside their self-created box and invent a new solution that includes diverse points of view?  Maybe some objectivity from a fresh face that exists outside the Dunwoody box is just what the doctor ordered.

"Not enough people are involved in the city.  I so wish younger people would start getting involved.  Where are they?"

To those who express the above thought:  supposing someone new did pop their head up and express their ideas as part of "getting involved."  Whatever would you do with them?  Listen to their POV, even if it differs from yours?  Would you find common ground?  Or would you pursue the tried-and-true path of dismissing them if they think "differently"?  Would you try to get their POV dismissed or censored?  Would you try to get the PERSON dismissed?  Would you force them on to the defensive by challenging them to a fight?

 I am positive that there are people that honestly don't care about City Hall and its politics.  I am equally positive that personal commitments keep others from involvement.  But if you are one of the people that asks the question, "Why aren't more involved?" ask yourself "Would I want to get dragged into a public fight over an idea when all I want to do is make a living and raise my family in peace?"  Because that's what many "other" Dunwoodians don't want to deal with and that prevents them from being "part of the process."

How does "Dunwoody" really think?  It's not a simple answer and there's more than one.  Again, I reference the research report created by Sky as their foundation for the city branding project.  Read the comments - this is what people honestly say when they feel safe to speak freely.  There are some common threads but a full spectrum of thoughts that diverge from each other.  Which of them is the real Dunwoody?

Here's a hint:  it's a lot more than the ones that agree with you.