Reflecting on Impressions

Jason Massad from Dunwoody Patch contacted me last night for some commentary on the proposed wayfinding signage.  I'm in the middle of some work for the next few days so I don't have a whole lot of time to expound here and I'll wait until Jason's story is finished before posting further.

In the mean time, here are my thoughts from November 2010 on the concerns being brought forward today.

The entire post is here

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Logos & Branding - A Practical Analysis

11:29 PM | 

A few weeks ago, the City of Dunwoody unveiled a new series of logos created by contractor Sky Design.
The City has learned a few hard lessons about branding and logo implementation in the process.

Just because you spend a lot of money on it, doesn't mean that everyone will love it.  Dunwoody joined the club with The Gap and Tropicana brands who redesigned their logo image and got their heads handed to them by their customers.  The Gap just abandoned the new effort (even though it was very stylish) and Tropicana is trying to work in their new logo identity with the old one.  It happens - you research, you conduct surveys and focus groups, you wear out your font file and your color wheel, and come up with a design that SHOULD be effective.  Then your PR person is issuing statements when your creation falls flat on its face. 

Google is your best friend.  Pay attention!  The original tagline for the city was "Smart People - Smart Place".  Sounds good, right?  The City of Plano Economic Development Board thought so too.  They used it first.  To add insult to injury, the tagline showed up on an internet search.  Trademarked or not, there was going to be a conflict.  Plano was on the phone to Dunwoody in about a day.  It's not worth the hassle to use a tagline that's been claimed elsewhere.  The new tagline is "Smart People - Smart City".

Large design firms with a lot of experience may sometimes cannibalize other designs. Even inadvertently.  The initial reaction on the local blogosphere was that the original logo looked too similar to both the Walmart and E-Trade logos.  Someone with WAY too much time on their hands lampooned that idea, as major newspapers commented on it.  Could be a coincidence but if the public sees a similarity it doesn't matter.  Others commented that even the unveiling video shown at the Music Festival was recycled from another presentation for another corporation.  Recycling happens.  Can you get away with it?  How lucky do you feel?

INTRODUCING - Dunwoody Chamber of Commerce Version 4.0

This is the fourth incarnation of the Dunwoody Chamber website, and the third since the site was recreated in Drupal.  Mr. Boyken and I had a little sit-down in his office soon after he was elected as Chairman of the Board and we had an in-depth conversation about how he wanted the Chamber presented to the public.  Sleek, upscale, and simple.  The above design is the result.

We moved some information around and reorganized some categories so don't be shy about using the "Search" function in the red menu bar.  

The most obvious upgrade is the "infographic" scrolling images on the front page.  Don't be fooled by how simple these "slideshows" appear.  There is a lot of complex programming behind the scenes that makes it work.  Kind of like the gears on a classic Swiss watch.  The greatest challenge was making it simple for the office staff to change these images in and out as necessary.  Check back once in a while and you'll see some new surprises!

This week we're going to go through the post-launch punch list and continue the updates.  This includes planning for an all-new mobile version and possibly a smartphone app.  The first time the site went live I discovered some technical issues undocumented features that need to be accommodated.

It's important for every major organization to have a web presence that is unique to them.  All of my themes, including those for content management systems, no matter how complex, are custom made from scratch.  I would hate to be the guy who had a website launch, then the public notices that the "custom design" is actually JSN Epic for Joomla (free version) with all of the default color and appearance settings unchanged.  Talk about a rip off!  (Hypothetically of course....)

Please enjoy using the new interface with all of the functionality you have come to expect from the Dunwoody Chamber site.  The "Contact" link is the best place to ask a question or report a bug.

Off to First Monday Networking!

Last Chance to Check Your Computer for the Doomsday Virus

This is not a hoax.  There is a real virus threat out there this time.  A check that will last less than a minute will provide priceless peace of mind.

The Background:

Several years ago, an internet crime ring based in Estonia released a virus that would redirect an internet user from legitimate sites to fraudulent ones.  The gang stole millions of dollars from victims around the world and eventually got nabbed by the FBI late last year.

But the malware is still out there and your machine could still be affected.  If it is, you will not be able to access the internet.

What You Should Do:

There's a quick and easy check to see if your computer has been infected.
Visit this site, set up by the FBI that will determine if your machine has been compromised by this virus.

http://www.dns-ok.us/

If you see a big icon with a green background, you're golden.  Nothing to worry about.

If the icon has a red background, your machine is infected and it's a good thing you got to it now!

You can learn how to fix your machine at this site:  http://www.dcwg.org/fix/.  There is a list of links at the bottom of the page to free tools that will clean you up in time for Monday.

More information is available here from the FBI.

Always, always, always keep your antivirus software up to date and do not click on links in emails or on pop-up ads that you do not know.  Do not use your credit card on sites that are not encrypted.  And DEFINITELY do not hand out your bank information or social security number, or other personal data to individuals who call you, no matter what they try to say.  Be careful out there!